WHAT’S NEW TOP 60 New Features in Microsoft Dynamics CRM 4.0 Microsoft Dynamics CRM 4.0 introduces fast, flexible and familiar business software that empowers worldwide organisations to improve marketing, sales, and customer service efficiency and effectiveness. MICROSOFT DYNAMICS CRM 4.0 Microsoft Dynamics CRM 4.0 provides organizations with a highly flexible customer relationship management (CRM) platform that can adapt, grow, and scale along with your business. Microsoft Dynamics CRM 4.0 is based on a commitment to providing organizations with the Power of Choice to make it easy for you to evolve your business unencumbered by technology limitations. With tools to enhance your company’s marketing, sales, and customer service processes, a solid analytics platform, and native integration with the Microsoft® Office Outlook® messaging and collaboration client, Microsoft Dynamics CRM 4.0 helps you drive consistent and measurable improvement in everyday business processes. Extensive research and modelling of real-world businesses and business processes guided the development of Microsoft Dynamics CRM 4.0. As a result, this release fits the needs of real people working in today’s business environment while meeting the requirements of any size business, including global enterprises. All of these new capabilities are delivered on a flexible platform that can adjust and change as your business changes. Microsoft Dynamics CRM 4.0 simplifies the ability to tailor business processes and data, enabling business-driven point-and-click customisations as well as point-and-click development of sophisticated applications beyond typical CRM. These features are delivered on a platform that fully supports global business and scales with a low total cost of ownership (TCO).